Welloxon Perfect Creme Developer 12%/40 Vol 1L

Wella Welloxon Perfect Creme Developer 12%/40 Vol 1L
Wella Welloxon developers are specifically formulated to achieve the most accurate color, so you can offer the highest quality hair coloring service. It provides a color-protecting barrier on the hair fiber, resulting in a longer retention of color. Cosmetic World has recommended Wella Welloxon since 1988.
What is Wella Welloxon Perfect Creme Developer
Wella Koleston Perfect is a permanent color range used with Wella Welloxon Perfect developers NEW 4%, 6%, 9%, 12%, and 1.9% Welloxon Perfect Pastel for pastel toning.  
What does Wella Welloxon Perfect Creme Developer do?

The range; Pure Naturals, Rich Naturals, Deep Browns, Vibrant Reds, Special Blondes & Special Mix.
Up to 100% coverage of grey/white hair.
Simplicity of application and a reliable color result; Lighten, Darken or change Tone.
Vibrant Reds, for expressive long-lasting vibrant red results.
Special Mix for creative color mixes, to intensify a shade, or to correct a tone.
Special Blondes for high lift results. 

What does Wella Welloxon Perfect Creme Developer do for my color?
The new Wella Koleston Perfect is our purest expression of colour ever.

Color that is significantly more even, balanced, and true to tone from root to tip.
Even, pure color clarity from root to tip.
Color that stays true to tone for longer.
Increased shine that lasts longer.  

What does Wella Welloxon Perfect Creme Developer do for my hair?
The new Wella Koleston Perfect, significantly lessens the damage, color after colour.

Significantly less hair damage, color after colour.
Our Best ever hair protection.
Hair that looks noticeably healthier.
Improved, conditioned hair feel.
A silky feeling during rinsing.

What’s in Wella Welloxon Perfect Creme Developer?
ME+ is the superior color technology of the future. It is the only oxidative permanent hair dye molecule to replace PTD and PPD that reduces the risk of developing a new allergy to hair color while delivering uncompromised color performance. 
After 125 years of PPD/PTD, Wella Professionals is the first to be replacing  PPD/PTD with ME+ and eventually across our entire color portfolio.  
NO HABIT CHANGES, JUST IMPROVEMENTS

Easier mixing: The redesigned color crème is significantly easier and faster to mix, and easier to rinse.
More precise application: Due to the flexible cream consistency it is easier to apply the mass and it stays in place.
Better fragrance: The improved fragrance creates a pleasing experience for you and your clients.
Designed for Sensitive Scalps: Clients report the crème consistency feels good on the scalp

PURE EVEN COLOUR. PURE EVEN TECHNOLOGY.

Metals are present in hair, coming from water and through our bodies. They are more concentrated in the porous hair ends. Metals are not harmful, but when hydrogen peroxide meets with them they form free radicals. 
Free radicals can attack and break the bonds responsible for hair integrity, causing damage. 
Free radicals can also interfere with color formation. They distract couplers from meeting the right precursors, so wrong color molecules can be formed and result in a shift in color tones. 
PURE BALANCE TECHNOLOGY deactivates metals, which reduces free radicals to better protect hair bonds and reduce damage during the coloring process. Therefore giving you better control of the right color formation from root to tip. 
Until today, the most used precursors in permanent hair color are PPD/PTD, for rich colors that perfectly cover grey/white hair. We have created a new precursor, ME+, and formulated Koleston Perfect without PPD and PTD, reducing the risk of developing new allergies to hair color, while still creating rich colors that shine.