Joico Colorful Anti-Fade Shampoo
For Color Longevity. A gentle cleanser that takes out what you DON’T need, and leaves behind everything you DO need! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous hair color.
Features & Benefits
Free of SLS/SLES sulfates
Provides UV protection for longer-lasting color
Increases shine, manageability, and strength
Gently cleanses color-treated hair
Fortifies hair for 3X greater resistance to breakage
Directions
Apply to wet hair. Lather, and rinse.
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