Shades EQ 010NV Iconic Lilac

Redken Shades EQ 010NV Iconic Lilac
Gentle Violet Gloss for Bright, Cool-Toned Blonde Hair
When your platinum or pale blonde needs a refresh — but you don’t want to overdo it — reach for Redken Shades EQ 010NV Iconic Lilac. This demi-permanent violet gloss offers subtle toning power with a beautiful cool-violet reflect, helping to neutralize unwanted warmth and bring icy, soft dimension back to blondes.
Part of Redken’s award-winning Shades EQ Gloss collection, 010NV is designed to work on very light blonde hair (level 10) and is perfect for those seeking a refined, modern lilac tone that fades gracefully over time. It’s ideal for toning, shine enhancement, and refreshing faded blonde without any lift or damage.
Benefits & Features
This high-performance gloss isn’t just pretty — it’s practical. Here’s why stylists and at-home colorists choose 010NV:

Neutralizes yellow tones in ultra-light blonde or platinum hair

Delivers a soft lilac/violet hue for cooler, more modern blondes

Improves shine and condition with each use

Acidic pH formula seals the cuticle, enhancing smoothness

No lift or harsh chemicals — ideal for porous or previously bleached hair

Fades evenly over time, leaving no harsh regrowth or tonal shifts

What Makes it Stand Out?
While many violet glosses go too far into gray or purple, Redken 010NV Iconic Lilac strikes a perfect balance:

Perfect for level 10 blonde hair that needs just a hint of soft toning

Acidic formula improves hair texture, making strands look and feel healthier

No ammonia = zero damage and no unexpected lift

Beautiful fade-out pattern that’s stylist-approved and beginner-safe

Can be used alone or mixed with other Shades EQ tones for a custom finish

It’s the toner of choice when you want your blonde to say “polished and cool,” not “overprocessed.”
Ready to Refresh Your Blonde with a Hint of Lilac?

Problem: Your blonde looks flat, yellow, or warm→ Solution: 010NV gently adds violet-cool tone without darkening or harshness

Problem: Past toners fade patchy or look too gray→ Solution: Iconic Lilac fades cleanly, keeping your blonde luminous and soft

Problem: You want tone correction but your hair is too fragile→ Solution: Redken Shades EQ’s no-ammonia, acidic formula is safe on even highly processed hair

Specifications

Specification
Details

Product Type
Demi-permanent conditioning gloss

Shade
010NV Iconic Lilac – Pale Violet Reflect

Formulation
Acidic, no ammonia, conditioning base

Ideal Hair Level
Level 10 (very light blonde)

Processing Time
20 minutes with Shades EQ Processing Solution

Size
2 oz / 60 ml

Application Method
Bottle or bowl + brush, 1:1 with Processing Solution

Fade Pattern
Soft, even, non-patchy

Best Used For
Toning, glossing, brightening pale blonde hair

Redken Shades EQ 010NV Iconic Lilac is the soft, cool-toned refresh your platinum dreams are made of. Whether you’re a pro stylist or someone who knows their way around a toner bottle, this formula makes your blonde brighter, softer, and more refined — without the damage or drama.
Precautions

Developed for professional use only.

Check out Redken Shades EQ Color Charts and Swatches.
Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.